Tomorrow sees the first drop of French lingerie label Etam’s AW11 collection. I got a sneak preview at their press day a few weeks back — and very much liked what I saw. Which surprised me for two good reasons: firstly Etam in the UK is still synonymous amongst my generation with a now defunct over here & particularly low rent High Street fashion brand which reached its pinnacle in the 80s — and had a revolting teen range called Tammy Girl, over which we lusted and our mothers fainted in horror, and secondly French lingerie brands generally only sell underwear suitable for the more, let us say, bee stung amongst us.
So I popped in, more out of politesse than real desire, and left jacked up on sugar from Laduree macarons, and utterly charmed by the pastel palette and lovely underpinnings. Whilst the bras were clearly not in my ball park, let alone the county, the camisoles, knickers & nighties were really pretty. Affordable too, at prices ranging from: Nightdresses £25 to £50, bras £18 to 35 and knickers £8 to £20.
Etam are pushing hard to own the European High Street lingerie space. They already put on a lingerie fashion show extravaganza pegged onto Paris Fashion Week at a cost of what must be hundreds of thousands of euros, and have signed Natalia Vodianova as their face — er, body.
To be fair tho, there are still some shockers lurking on the site (do not, I beg of you, investigate the shoe & handbag offer), and obviously what was shown to the press was a pretty heavy edit, but nonetheless the website is definitely worth a poke around. (And my spies tell me that Etam are looking into expanding their bra sizing to be more appropriate for the UK market.)
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lingerie – Google Blog Search
French luxury lingerie brand Aubade is to open its first stand-alone store in London.
The retailer will open a 420 sq ft store featuring lingerie, swimwear, loungewear and accessories at 4 South Molton Street, in the West End, in the autumn.
Aubade was founded in 1875 in France when its creator Dr Bernard created a girdle and corset-making company. The first Aubade store opened in France in 2006.
Cushman & Wakefield is advising Aubade on the store. Duncan Gilliard, senior surveyor in Cushman & Wakefield’s London retail team, said: “Aubade is a very strong brand which is expanding internationally and has just opened its first store in Copenhagen. As well as South Molton Street the retailer plans to open in other high-end Central London areas.”
lingerie – Google Blog Search
Who ever said that your lingerie collection should consist of those same, old frilly pieces that you have been keeping in your drawer forever? It might be just about time that you brighten up your collection of lingerie with a few new pieces. However, make sure that when you are adding to your current collection of lingerie thatyou are not falling back into the same rut of pieces that all tend to look the same. It could be the perfect time for you to step on over to the daring and dangerous side of the fence and get yourself into some lingerie that is exotic and stunning!
Once you step outside of your current comfort zone, you are guaranteed to find a whole new world of lingerie that you can sink your teeth into. Take the time to try on something new and amazing that is guaranteed to send your love interest into a complete frenzy upon first glance! These are the kinds of lingerie moments where memories are made, the type that you and your partner can look back on for years and years to come. After all, everyone knows that spicing things up a bit is always the perfect way to keep things fresh and new.
When you shop around, you are going to find that there are all sorts of delicious pieces of exotic lingerie that you can choose from. From exotic dresses to exotic lingerie sets, tops, teddies and more, there is something stunning and wonderful for women of any kind of body type. You may even find that once you finally slip into something new and exciting, you will develop quite a thirst for all sorts of new exotic lingerie garments to heat up your bedroom adventures.
Because of incredible versatility and wearability, one of your best bets in terms of new and exciting lingerie would definitely have to be an exotic lingerie set. With a set, you get two or more pieces of gorgeous lingerie, which can be worn together or used in a mix and match fashion to create a completely different look. The three piece zebra print set is a fantastic way that you can add a daring and exotic touch to your lingerie collection. What is nice about such a set is that you can wear the thigh hi stockings with your favorite skirt, the matching panties alone with a black bra, or wear the trio together.
Lacy Lovell
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lingerie – Google Blog Search
Hi Everyone,
Just to make sure you all know about the popular sexy lingerie brand – Delicious Thongs.
Delicious Thongs was previously only available as Made to Order lingerie taking 14 working days for the lingerie to be beautifully made and delivered,
we now have these gorgeous luxury thongs in stock for a faster dispatch time.
The collection is designed and made in the uk using the finest materials, silks and cultured pearls and would make a perfect extra special gift!
Bye for now x
lingerie – Google Blog Search
The Kardashians model their collection for Annie Leibovitz. Photo: Jupi Corporation
We’re not entirely sure why some people seem to be disappointed in Annie for working with the siblings. She hasn’t shied away from working with pop culture figures in the past – one of her most famous images is of Demi Moore pregnant and you might remember her pictures of Miley Cyrus apparently topless which sparked quite the online discussion (or, more accurately, furore) at the time. She also has another series of slightly kitschy works that feature movie stars posing as famous Disney characters. At the end of the day a job is a job – she photographs Kardashians, we write about them.
Photo: Jupi Corporation
Photo: Jupi Corporation
